Attracting customers online: capturing attention to trigger action

In every form, on every medium and in every era, attracting customers online is the main goal of advertising: capturing attention to trigger action. Whether it’s a purchase, a signup or a lasting memory, it all starts there: with that first glance that activates the mind and opens a possibility.

In a world saturated with advertising, capturing attention is no longer enough. The real goal is to turn that mental micro-activation into a concrete action: a click, a purchase, a signup, a share. Without action, attention is meaningless.

Why passive ads don’t attract customers online

Most online ads only get a glance. An image, a claim, a carousel on social media. Users scroll by. Companies spend money, but don’t know what they get in return.

Impression- or view-based systems don’t ensure engagement. That’s why we need models that drive people to actually do something. Like our online advertising model.

How ScratchScratch really works to attract customers online

Registered users land on the homepage and see a list of companies active in their province. For each company they see logo, name, category and address.

If they click on a company, the system immediately charges the click to the advertiser. Then a 12-second video ad starts.

Only after watching it entirely users can access the prizes and try to win. Cashback is a consequence of the system (click + video), but the key point is that the full message is seen without distraction.

Attention + Action = Real value when you want to attract customers online

Attention only makes sense if it leads to measurable behavior. On ScratchScratch, every action is verified, tracked and turned into value:

• a tracked click paid by the company
• a complete video view
• free interaction with the offered products

Everything is visible in the user profile and in the business dashboard. It’s not just about visibility: it’s a system that drives real action.

Why it performs better than traditional Ads

Compared to Facebook or Google Ads, ScratchScratch has a completely different model: you don’t pay to show something, you pay to trigger a behavior.

The cost is fixed, transparent and measurable: €0.10 per real click, regardless of views or duration. Companies offer their products as prizes and get visibility, contacts, reviews and qualified traffic.

It’s an ethical way to attract customers online

Grabbing attention is just the first step. The goal is to build relationships, provide value, offer experiences. ScratchScratch merges marketing and social impact: users get cashback, win prizes, and companies generate movement.

It’s ethical advertising, because it’s based on exchange. A click has value for both. An action generates results. A prize leaves a mark.