Online advertising for eyewear e-commerce

If you sell glasses online, you need eyewear e-commerce advertising that brings real users to your site and turns attention into action. With ScratchScratch, you can showcase your products as prizes to be won, attract thousands of users, and gain genuine tracked and geolocated visibility, paying only when the user truly interacts. A well-crafted card can become your best advertising at a fixed cost.

Why eyewear e-commerce advertising works so well

List your glasses as prizes: instant, measurable visibility
Each user watches a short video before playing
If they lose, they see your Call to Action to buy the product
You pay only for real, tracked clicks
You get 100 free clicks to start

How eyewear e-commerce advertising works with ScratchScratch

Add your best products — the glasses you want to sell — as “product/prize” cards. Users see them, watch a 12-second video ad, and try to win them.

If they win, they receive the product/prize at home. If they lose, they see a Call to Action to buy the product. You set the number of available prizes and the win ratio. Everything is simple, direct, and guaranteed: you only pay when users click on your business, then watch the video and play to win your product.

From your back office — with integrated A.I. in multiple languages — you can manage and monitor everything. As easy as a game. As shown in the image, users can visit your site or call you directly. Everything is tracked, every event is logged. With our A.I., you’ll have predictive analytics and detailed reports on impressions (free), clicks, website visits, calls, CTA clicks, and more.

Add multiple products — in your case, multiple eyewear models: sunglasses, prescription glasses, or specialty lenses — as “prizes to win”. Users will see your brand and product and try to win them for free. Every time someone watches your video and clicks your card, you gain measurable visibility. And only winners receive the glasses at home: simple, direct, guaranteed.

On Meta or Google Ads, the cost per click can range from €0.50 to €2.00 depending on your target and competition. With ScratchScratch, you have a fixed price of €0.10 per tracked and qualified click, which includes ad viewing and a real chance to win. A unique format that combines branding, engagement, and sales. Perfect for your eyewear e-commerce advertising.

Why it’s different from Facebook Ads or Google

With traditional advertising, you pay even if no one watches. With ScratchScratch, you pay only for valid, geolocated clicks after the video is viewed. Your glasses become a tool to attract new users and build visibility.

Who has already chosen online advertising for E-Commerce with ScratchScratch

The first businesses are already getting started. The project is online and currently in its initial launch phase. Some Italian e-commerce brands have enthusiastically decided to try ScratchScratch. Starting now means gaining a concrete advantage: less competition, more visibility.

“We want to promote our Italian wines across Europe. Finally, a simple and direct solution.”

Villa PURI – Wine E-commerce

“With ScratchScratch, we launch promotions on our cosmetics and see visible results immediately.”

UNICOSMESI – Natural Cosmetics

“We decided to try it for our watches. Everything is under control — even the budget.”

Fontana – Watches and Jewelry

Want to better understand how ScratchScratch works? Also read:

Do you run an online eyewear store? Start selling for free now

Add your best-selling or most appealing models. Instantly get real visibility, tracked clicks, and new potential customers. No fixed costs: only guaranteed performance. You get 100 free clicks to start.