ScratchScratch for Public Institutions
Are you looking for how to promote a public institution effectively, transparently, and engagingly? With ScratchScratch, you can turn cultural initiatives, local events, or public services into real opportunities for citizen participation.
Our system allows municipalities, provinces, regions, and other public institutions to gain immediate visibility through personalized digital rewards, distributed to users via a free and trackable game.
A new way to communicate with citizens—at a local, national, or international scale—without traditional advertising costs or waste.
How ScratchScratch Works for Public Institutions
The public institution selects one or more symbolic rewards to offer the community—for example, free parking hours, tickets to events, museum entries, discounts on municipal services, or deals with local businesses.
But that’s not all. ScratchScratch is also an effective tool to promote local tourism packages and to explore how to promote a public institution through territorial engagement, enhancing visibility on a national and international level. Offering a guided tour, a hotel night, or a cultural experience can attract new audiences beyond your municipality or region.
Citizens participate for free by playing ScratchScratch directly from the website or mobile. They select the reward they’re interested in and discover in seconds whether they’ve won.
Every action is tracked: the institution accesses a management platform with real-time statistics, with no technical skills required.
The result? A smart way to promote services, increase participation, and enhance local value through a gamified platform already active across Europe.
Why a Public Institution Should Use ScratchScratch
ScratchScratch provides public institutions with an innovative, accessible, and waste-free solution. It’s not a traditional promotional campaign, but a participatory digital model, transparent and traceable.
The institution has full control over the products and services offered and the duration of the initiative. Every user action is recorded: clicks, participation, views.
No ad budgets or intermediaries needed: promote an idea, event, or tourism package through a direct and memorable experience.
Ideal for local, national, and international campaigns, especially in tourism, culture, and territorial promotion.
What a Public Institution Can Offer
- Monthly subscriptions for free parking
- Tickets to cultural, music, or sports events
- Local tourism packages (experiences, guided tours, stays)
- Deals with public venues or affiliated businesses
Clear Costs, Full Control
On ScratchScratch, each received click has a fixed cost: €0.10, trackable in real-time.
Businesses—and in this case, the public institution—don’t need to rely on general ad budgets or variable campaigns: they decide in advance how many clicks to activate and with what resources.
The system is simple and transparent: the institution offers one or more products or services.
For each attempt, a real, verifiable click is generated with a precise unit value.
Before interacting, the user watches a 12″ institutional video spot.
The video is mandatory before accessing the attempt and serves as an effective, measurable, and guaranteed institutional communication opportunity.
See all FAQs on how it works
Offer a useful product or service, showcase your video spot, and receive guaranteed clicks from real users.
You choose how long the campaign lasts, when to launch it, and how many clicks to generate.
Free registration and 100 complimentary clicks to test the platform with your institution.