Business Plan – ScratchScratch
This section is reserved for authorized investors and presents the complete ScratchScratch Business Plan. The document provides a detailed description of:
- ✔️ the operational structure of the project
- ✔️ expected economic flows
- ✔️ sustainability of the model
- ✔️ development strategies for the next 24 months
1. Executive Summary
ScratchScratch is an international platform for ethical, trackable, and merit-based advertising, allowing companies to promote themselves by offering their products as prizes to users.
Every interaction is voluntary: the user selects the products they want to try to win, watches a 12-second video, participates in a free game with winning odds set by the company, and generates a certified advertising click. Each click has a fixed cost of €0.10 for the company and creates direct economic value for the entire ecosystem: user, partner, and platform.
The system is already online, available in 5 languages (IT, EN, FR, DE, ES), with a scalable logic across Europe. Dozens of companies and hundreds of users are already registered, with active prizes. The platform combines gamification, cashback, advanced tracking, and geolocated advertising, offering a sustainable model for both local businesses and international e-commerce.
Goal: reach 500 companies and 20,000 active users by 2026, generating over €1 million in advertising clicks. Funding request: €250,000 for growth, marketing, and tech consolidation.
2. Company and Product Description
ScratchScratch is developed by Red Blu – Digital Advertising UG (haftungsbeschränkt), based in Munich, specializing in innovative and sustainable digital solutions. The platform was created to offer a new form of advertising, based on tangible prizes (products), transparency, and active user participation.
The core of the system is a unique mechanism combining:
- 🎯 12″ promotional video views (non-skippable)
- 🎮 Gamification with win potential
- 🎁 Products/prizes offered by companies
- 💶 €0.02 cashback for every valid click
- 📈 Full analytics for companies: impressions, clicks, calls to action, engagement
Companies can register for free and upload prizes that are geolocated or visible internationally. The system tracks every click, rewards user interest, and allows e-commerce brands to gain visibility without upfront investment—paying only per performance.
Every published prize is validated and optimized for SEO: it is also sent via email to interested users. With each call to action, users always see a purchase invitation. The interface is simple, multilingual, and powered by AI in the backend.
ScratchScratch is already live, with an advanced technical structure, numerous completed tests, and an active user base. The system’s technical solidity and the advertising value it provides to companies make it highly scalable across Europe.
3. Market Analysis
The online advertising market in Europe exceeds €100 billion annually and continues to grow. However, the traditional model (based on impressions and algorithms) shows signs of fatigue: low effectiveness, ignored banners, annoyed users.
According to HubSpot (2024), 74% of users ignore paid ad results, and Statista reports that over 42% of European users use ad blockers. Brands are looking for alternatives: non-intrusive, rewarding, and trackable models.
There is strong demand for ethical, performance-based advertising and growing interest in models that reward user attention with concrete benefits. Key trends include:
- 📉 Decline of banners and intrusive ads
Source: HubSpot (2024), WordStream (2023), Statista (2023) - 🎮 Growth of gamification and reward-based models
Source: Deloitte Digital (2023) - 💸 Rise of cashback and micro-rewards
Source: Nielsen (2024) - 📊 Demand for transparent and measurable advertising
Source: eMarketer (2024)
ScratchScratch positions itself in this sector transformation: offering merit-based, trackable advertising with real engagement—giving brands sustainable visibility and users tangible rewards for their attention.
4. Target Audience and Personas
- 👤 Final users: motivated by prizes, cashback, and gaming.
- 🏪 Local businesses: aiming to attract regional customers.
- 🛒 E-commerce: seeking visibility and sales across Europe.
Additionally, local Partners help onboard companies and receive 30% of generated clicks.
5. Competitors and Differentiation
No current competitor combines:
- ✔️ Tangible product giveaways
- ✔️ Mandatory video before the game
- ✔️ Full tracking and cashback
- ✔️ No upfront budget required (100 free clicks)
- ✔️ Scalable, AI-powered, multilingual interface
A real alternative to Meta and Google, with an ethical and trackable logic.
6. Growth Strategy (24 months)
- 1️⃣ Onboard e-commerce brands with prizes across Europe
- 2️⃣ Engage local Partners (€0.03 per click)
- 3️⃣ SEO + targeted content (50 articles, 5 languages)
- 4️⃣ Sharing on local social groups
- 5️⃣ Public testimonials from users and businesses
Minimum target: 500 companies and 20,000 users in 12 months.
Strategic goal: 10,000 companies and 1,000,000 users in 3–5 years.
7. Business Model
- 💶 €0.10 per valid click (paid by the company)
- 🧾 €0.03 to the Partner (if present)
- 💰 €0.02 cashback to the user
- 🏦 €0.05–0.08 profit margin for ScratchScratch
No fixed costs. Pay-per-click only. Sustainable and trackable.
8. Team and Operational Structure
Red Blu – Digital Advertising UG (haftungsbeschränkt), based in Munich.
Expertise in AI, digital marketing, ethical advertising.
Platform fully functional, online in 5 languages, built without external funding.
9. Investment Request
Requested: €250,000 allocated to:
- 🚀 Company onboarding and expansion
- 📣 SEO, referral, and content production
- ⚙️ Technical optimization and AI
- 🔐 Legal protection, GDPR compliance, EU policies
Round open to individual investors, micro-funds, and accelerators. Entry also possible with minimal equity (seed round).
