Online advertising for clothing e-commerce
If you sell clothes and accessories online, you need clothing e-commerce advertising that drives qualified traffic and purchases. With ScratchScratch you can showcase outfits, garments and accessories as prize products, engage new users and get tracked and geolocated visibility, paying only for valid clicks. A well-designed card becomes your fixed-cost campaign.
Why clothing e-commerce advertising works
- Outfits and garments as prizes: instant attention on complete looks or single items.
- 12″ video spot always played before the game (or up to 4-image slider).
- If users don’t win → “Buy now” CTA to your product or category page.
- €0.10 per valid click + 100 free clicks to start.
- Provincial, national and European coverage with consistent reports.
How clothing e-commerce advertising works on ScratchScratch
Upload your best products — garments, outfits, shoes and accessories — as prize products. Users view them, watch a 12-second video spot and try to win them. This format increases attention and brand recall.
If they win, they receive the prize; if not, they see your Call to Action to buy. You set quantities, sizes/variants and winning probability. You only pay when users click on your card (valid tracked click).
In your back office, with multilingual A.I., you can monitor in real time impressions (free), clicks, website/phone openings, CTAs, coupons and conversions. The A.I. suggests outfit combinations and optimizations by budget and geography, highlighting performance by season, size, category.
Upload multiple items — men’s, women’s, kids’ clothing, shoes, eyewear, accessories — as “available prizes”: your brand stays in the spotlight and each click brings a qualified visit. Alternate capsule collections, new arrivals, sales, best sellers or single-brand focus.
- Creativity: 12″ video recommended (or 12″ slider with up to 4 images).
- CTA: “Buy now”, “See collection”, “Discover sizes”.
- Segments: new vs returning users, fashion interests, age groups.
In ad auctions the CPC fluctuates; here you work with a fixed €0.10 CPC that includes video view and prize mechanism: branding + engagement + sales for fashion. Simple planning, no cost surprises.
Prizes: Denim & White Outfit (2 pieces) – qty 5. Fixed CPC budget: €0.10 → 2,000 clicks = €200. Expected result: video viewed, qualified traffic to jeans/t-shirt category, direct sales from CTA + returning visits.
Prize rotation – Look “Denim & White” (Jeans + Tee) · 2 pieces.
Online advertising costs: fixed CPC vs auctions
In auction-based systems (Meta/Google) the CPC/CPM is variable and depends on seasonality and competition; you often pay even for impressions with low attention. On ScratchScratch you work with a fixed €0.10 CPC, free impressions and pay only for valid, geolocated clicks after the video view. Simple planning, no budget surprises and focus on outfits and garments as acquisition drivers.
- Auctions (Meta/Google): variable CPC/CPM, seasonal peaks, risk of budget dispersion on impressions.
- ScratchScratch: stable €0.10 CPC, free impressions, 12″ video viewed and “Buy now” CTA.
SEO tip: rename your file with keywords (clothing-ecommerce-advertising-cost-comparison.gif / …mp4), keep a descriptive ALT (as above) and, if using MP4, set a poster image (AVIF/JPG) with optimized filename.
Who has already chosen ScratchScratch
“We want to make our wines known across Europe. With ScratchScratch we drive qualified traffic to our product pages and measure everything.”
Villa PURI – Wine e-commerce
“We use the 12″ video to promote our creams and serums: tracked clicks, clear CTAs and visible results right away.”
UNICOSMESI – Natural cosmetics
“For our watches, the fixed CPC gives us control: video viewed, traffic to category and full budget visibility.”
Fontana – Watches & Jewelry
Want to learn more? Read also:
Do you run a clothing e-commerce? Start now
Upload the looks you want to promote (capsules, sales, new arrivals). Strong visibility, tracked clicks and new customers. No subscription fees: €0.10 per click + 100 free clicks to get started.
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