Pre-Money Valuation

Pre-Money Valuation – ScratchScratch

This pre-money valuation has been developed based on concrete elements, already available and operational within the ScratchScratch platform. It is not a theoretical estimate, but an analysis based on a functioning structure, proprietary technology, current metrics, and scalability potential.

💰 Pre-money value assigned to the project: €1,200,000

The value is justified by:

  • 🧠 Full technical ownership of the system
  • 🌐 Already active infrastructure, in 5 languages
  • 🤖 Advanced backend with integrated AI
  • 📢 Visibility already distributed at the European level

Already operational: cashback system, multilingual back office, complete user interface, management of physical/virtual locations, tracking, rewards, internal APIs, multi-device support.

Furthermore, the project is registered as an innovative startup and already listed on international startup and venture capital portals such as:

In-depth look at the valuation methodology

The pre-money valuation of €1,200,000 is not based on theoretical assumptions but on tangible and verifiable elements. The calculation was made considering the following criteria:

  • 📊 Conservative multiples applied to the estimated margin from active advertising campaigns in the first year.
  • 📈 Discounted value of future cash flows achievable with user and business activation on a European scale.
  • 💻 Technological assets already completed, including: multilingual backend, AI, tracking, cashback, management modules.
  • 📁 Industry comparables: similar startups with less traction valued between €800,000 and €1,500,000 in the seed phase.
  • 💸 Historical cost: over €70,000 of technical and operational investment already made, with no debt.

Pre-money value breakdown

  • 🧠 Developed technology and system ownership → 40%
  • 👥 Potential user base + active mechanics → 30%
  • 🌍 Active infrastructure and international visibility → 20%
  • 📢 Reputation, listings on portals, strategic positioning → 10%

Comparison with industry benchmarks

We analyzed startups with high scalability models in the digital advertising and reward-based marketing sector. On average, startups with 300–500 active users and less technical infrastructure have achieved valuations between €1M and €1.5M in the pre-seed phase in Western Europe.

Given the technical ownership, functioning structure in 5 languages, and AI integration, ScratchScratch is competitively positioned within this range.

Note on risk and growth potential

The pre-money valuation has been made conservatively but is expected to evolve based on actual results: number of active users, registered companies, campaign performance, and strategic partnerships. The value may be updated periodically according to the milestones achieved.

The valuation is updated to July 2025 and may vary based on milestones achieved, user growth, registered companies, and ongoing strategic partnerships.