Online advertising for cosmetics, make-up and skincare e-commerce


Cosmetics e-commerce advertising with ScratchScratch turns your beauty products into qualified attention and traffic to your shop. The mechanism is simple: registered users see your products on the platform’s Home page and in the App. When a user selects and clicks on one of your products, they watch your 12″ video spot in full, and only then play a short game to try and win your cosmetics. Each product page includes a call to action, your website link, phone number, and WhatsApp chat. You can also choose to operate in Italy and the main European countries (DE, FR, ES, EN), with results always traceable.

Learn how it works for users and why cosmetics e-commerce advertising is an effective and measurable choice.

A concrete strategy to sell more online

With ScratchScratch, every view starts from a voluntary action. This means that every click comes from people genuinely interested in your product. That’s why the results are tangible: more visits, more customers, and a direct return to your shop. In short, it’s the most transparent and sustainable way to grow your online business.

Online advertising for cosmetics e-commerce | ScratchScratch: visibility in Italy and Europe

More visibility for your beauty products

Interested customers search for make-up, perfumes, skincare and haircare every day. Publish your top products and focus attention on what you want to sell the most.

Your exposure doesn’t depend on opaque algorithms or uncontrolled budgets: you only pay per click and monitor everything from your back office.

Set the selling price of the promotional product you make available and the system automatically sets the maximum visibility threshold (winning probability → more or fewer plays), always adjustable independently.

How it works for your cosmetics e-commerce

Choose the products to showcase (e.g., skincare kit worth €100). Each participant watches your 12″ video spot in full and then plays.

One user wins (random draw); all the others see a call to action with discount to buy the product, together with the link to your shop and your contacts. Every interaction is tracked (clicks, CTA, phone).

You define the prize value, game type, discount, and probability. This way you control exposure and cost: fixed CPC.

Benefits for your online shop

Designed for cosmetics brands and digital stores: qualified traffic, cost control, and clear data.

  • Measurable traffic: pay only per click (free impressions) and see all key metrics.
  • Total control: decide products/prizes, discount, probability, and duration.
  • Risk-free start: free registration + 100 free clicks.
  • Profiled customers: targeting by province and active countries (IT/DE/FR/ES/EN).
  • Image and sales: video spot + discount CTA for immediate conversions.
Cosmetics e-commerce: how ScratchScratch works and its benefits for your shop

Who has already chosen ScratchScratch

The project is online and expanding. The following testimonials come from companies already active on the platform.

Villa PURI – Wine e-commerce

“We want to make our Italian wines known throughout Europe. Finally, a simple and direct way to do it.”

Villa PURI – Wine e-commerce

UNICOSMESI – Natural cosmetics

“With ScratchScratch we launch promotions for our cosmetics and get visible results right away.”

UNICOSMESI – Natural cosmetics

Fontana – Watches and Jewelry

“We decided to try it for our watches. Everything is under control, even the budget.”

Fontana – Watches and Jewelry

Discover also

Do you have a cosmetics, make-up or skincare e-commerce? Start for free

Publish one or more products with a video spot and increase attention on your shop. No initial costs, 100 free clicks to try the system.

Register now for free
("Scratchy...")
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.