Online advertising for shoe e-commerce

Online advertising for shoe e-commerce

If you sell shoes online, you need shoe e-commerce advertising that brings real users to your site and turns attention into action. With ScratchScratch, you can showcase your products as prizes to be won, attract thousands of users, and gain real, tracked and geolocated visibility, paying only when the user truly interacts. A well-designed card can become your best guaranteed-cost advertising.

Online advertising for e-commerce shoes red heels

Why shoe e-commerce advertising works so well

  • Insert your shoes as prizes: instant and measurable visibility
  • Each user watches a video ad before playing
  • If they lose, they see your Call to Action to buy the product
  • You only pay for real, tracked clicks
  • You get 100 free clicks to start

How shoe e-commerce advertising works with ScratchScratch


Insert your best products, the shoes you want to sell, as “product/prize”. Users see them, watch a 12-second video ad, and try to win them.

If they win, they receive the product/prize directly at home. If they don’t, they see a Call to Action to buy the product. You set the number of prizes available and the winning odds. Everything is simple, direct and guaranteed: you only pay when they click on your company, and after the click users watch the video and then play to win your product.

From your back office, equipped with AI available in all languages, you can manage and monitor everything. As simple as a kids’ game. As you can see in the image beside, users can go directly to your site or call you. Everything is tracked, every event is monitored. With our AI, you get predictive analytics and reports on Impressions (free), Clicks, Site Clicks, Calls, CTA clicks, and more.

Add more products — in your case, more pairs of shoes — into the system as “prizes up for grabs”. Users will see your brand, your product and will try to win it, playing for free. Every time someone watches your video and clicks on the card, you gain real, measurable visibility. And only if they win, they receive the shoes at home: simple, direct, guaranteed.

Keep in mind that on Meta or Google Ads the cost per click can range from €0.50 to €2.00 depending on the target and competition. With ScratchScratch, you get a fixed price of €0.10 for each tracked and qualified click, which also includes the video ad view and a real chance to win. A unique formula that combines branding, interaction and sales. Perfect for your shoe e-commerce advertising.

Shoe e-commerce sneaker as prize

Why it’s different from Facebook Ads or Google

With traditional advertising, you pay even when no one watches. With ScratchScratch, you only pay for valid, geolocated clicks with completed video views. Your shoes become the tool to attract new users and build visibility.

Who has already chosen online advertising for E-Commerce with ScratchScratch

The first companies have already started. The project is online and currently in its initial launch phase. Some Italian e-commerce businesses have enthusiastically decided to try ScratchScratch. Starting now means having a real advantage: less competition, more visibility.

Villa PURI – Wine e-commerce

« We want to make our Italian wines known throughout Europe. Finally, a simple and direct solution. »

Villa PURI – Wine e-commerce

UNICOSMESI – Natural cosmetics

« With ScratchScratch, we launch promotions on our cosmetics and get visible results right away. »

UNICOSMESI – Natural cosmetics

Fontana – Watches and Jewelry

« We decided to try it for our watches. Everything is under control, even the budget. »

Fontana – Watches and Jewelry

Want to better understand how ScratchScratch works? Also read:

Do you run an online shoe store? Start for free now

Add your best-selling or most attractive models. Instantly gain visibility, tracked clicks, and new potential customers. No fixed costs: only guaranteed performance. You get 100 free clicks to begin.

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