In the world of digital marketing, there are many forms of promotion, but only one is truly revolutionizing the way companies invest online: performance-based advertising. This guide explains clearly what it is, how it works, and why it represents a concrete opportunity—especially for those who value transparency, measurability, and results.

Performance-based advertising: what it is and how it works

Performance-based advertising is a model in which the advertiser only pays when a concrete result is achieved: a click, a view, a signup, or a sale. Unlike traditional advertising (where you pay upfront just to be seen), here you only invest when something measurable happens.

It’s a major shift: the focus is no longer on how many people are reached, but on the actual effectiveness of each action.

For more about the global definition, check this useful Wikipedia entry.

Why performance-based advertising is different from traditional ads

With traditional methods—like flyers or sponsored posts—a business spends money with no guarantee of return. With performance-based advertising, you only pay when a real, measurable result is generated.

A clear example:
– Traditional: you pay €100 for a post, but have no idea if anyone acted.
– Performance-based: you pay €0.03 per real click on your ad and track everything in real time.

Benefits for businesses

• Full budget control
  Businesses can decide how much to invest and stop at any time. No hidden fees.


• Result tracking
  Every click, view, and action is tracked and recorded. No agencies or complex tools needed.


• More efficiency, less waste
  Paying only for real results means cutting out blind ad spending. Every euro has impact.

Performance-based vs CPC vs CPM – What’s the difference?

Let’s compare the three most common advertising models used in digital marketing:

Model	You Pay When…	Guaranteed Visibility	Real-time Tracking
CPC (Cost Per Click)	Someone clicks the ad	❌	✅
CPM (Cost Per 1,000 Impressions)	The ad is displayed	✅	❌
ScratchScratch (Performance model)	A real result is achieved	✅	✅

As shown above, ScratchScratch combines guaranteed visibility with real-time data tracking, and only charges when results are achieved—true performance-based advertising.

Why it’s a real opportunity for collaborators too

Those who promote this advertising model to other businesses have a strong advantage: they offer a transparent, ethical, and already working solution. On ScratchScratch, for example, each collaborator can invite local shops or online stores to join—and earn money for every click they generate.

No tech skills or vague promises are needed: just show a working model and let the data speak.

ScratchScratch: a performance-based advertising model with no surprises

On ScratchScratch, each business chooses what product or service to promote and offers it as a prize. Users play the game, and each time they click on a campaign, a measurable result is recorded.

Collaborators earn a fixed amount for every click—no commissions on sales, no hidden costs. Everything is tracked from a personal dashboard, and every click is logged.

Conclusion

Performance-based advertising is the future of digital marketing: more concrete, more sustainable, more fair. For businesses, it means real results—without gambling on algorithms. For promoters, it’s a stable earning opportunity built on transparency and real data.

In a world full of empty promises, performance-based advertising offers a solid answer—focusing on actions, not words.

If you want to learn how to offer this model to local businesses or e-commerce stores, read the page Become a ScratchScratch Partner.

Se vuoi scoprire come proporre questo modello ad aziende locali o e-commerce, leggi la pagina Diventa partner ScratchScratch.