Business promotion is a key element for growing your business and reaching new customers.
It can include various strategies such as advertising campaigns, events, special offers, and social media marketing—especially when using the innovative ScratchScratch Ads platform.
Identifying your target audience and choosing the right channels to communicate your message is essential.
📉 Why social media is no longer enough for local businesses Why social media is no longer enough for local businesses: for years, it was the automatic answer for any company wanting visibility. But today, more and more local businesses realize the limitations: low visibility, rising costs, and uncertain results. 🚫 Why social media fails … Read more
In the world of digital marketing, there are many forms of promotion, but only one is truly revolutionizing the way companies invest online: performance-based advertising. This guide explains clearly what it is, how it works, and why it represents a concrete opportunity—especially for those who value transparency, measurability, and results. Performance-based advertising is not just … Read more
Entrepreneur or Just Playing One? Find Out the Real Difference Are You an Entrepreneur or Just Acting Like One? The difference between being an entrepreneur and just playing one isn’t on your business license. It’s in your mindset—and your actions. In the business world, there are two kinds of people: Those who are entrepreneurs And … Read more
📊 Click comparison advertising: discover what you’re really paying for In previous articles, we compared digital advertising with traditional advertising. Today we go further with a click comparison advertising analysis. Because that’s where the real effectiveness of a campaign is measured. ❓ Facebook or ScratchScratch? An entrepreneur once asked us: “Are you seriously comparing Facebook … Read more
A Concrete Social Impact: How ScratchScratch Changes the Rules We live in an era where advertising power is concentrated in the hands of a few digital giants, while millions of people struggle to access quality goods and services. ScratchScratch exists to change the rules: it transforms advertising into an ethical system that creates real value … Read more
How to Increase Customers for an E-Commerce Website If you want to get more customers for your e-commerce site, the ScratchScratch advertising platform can be highly effective — especially if you take full advantage of all the marketing and promotional tools it offers. Here’s a step-by-step guide: 1. Build a profile that helps get more … Read more
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