FAQ – (Frequently Asked Questions

Cashback on ScratchScratch (Scratchy) is our way of rewarding your active participation. Every time you click on a business and play the game, you earn €0.02—if the click meets a simple validity condition.

When is a click considered valid? A click is valid only if it is not spam. This means: each click must be followed by watching the 12-second video spot and playing at least one game with the available product/prize cards.

This way, the system ensures that cashback rewards users who are genuinely interested, and not those who click randomly, automatically, or without intent.

Each valid click is automatically tracked and displayed in real time within the Cashback area of your profile.

Once the minimum threshold of €10 is reached, the amount will be credited directly to your PayPal account, which you can add in the dedicated Cashback section of your profile.

We want you to try and evaluate the platform freely.
Later, you can decide whether to activate a pay-per-use plan, adding a card (even prepaid) at a cost of €0.10 per click.
We also have active campaigns offering 1,000 free clicks as a gift.

Absolutely YES.

We’ve added a call to action: if users don’t win the product after playing, they can choose to buy it

A Call to Action (CTA) is an action prompt visible to the user, such as a button or message, that appears after the game.
If the user doesn’t win the prize, the CTA offers the chance to purchase it with an exclusive discount.
It’s an effective tool to turn interest into purchases, increasing conversions for businesses on ScratchScratch.

Absolutely YES.
Businesses can easily upload their own 12-second VideoSpot, with or without audio.
It is automatically displayed each time a user clicks on the company logo — both from the homepage and when they return to the product list after playing.
If no VideoSpot is available, the system will show between 1 and 4 images instead, possibly in carousel format.

No, they don’t have to — but they can if they wish.
Our app is available on Google Play, but both users and businesses can fully use ScratchScratch directly online, without installing any software.
Everything is accessible from any browser, on both desktop and mobile.

The visibility of products and prizes on ScratchScratch depends on several criteria set by each business.
Companies can choose who sees their offers by applying filters based on location, gender, and age group.

For example:
a women’s clothing store might decide to show its prizes only to female users within a specific age range.
In that case, men or women outside that range won’t see those products.

Additionally, a promotion may be expired, sold out, or not yet active in a particular area.

Yes, there are some restrictions.
ScratchScratch does not accept businesses operating in sensitive, illegal, or non-aligned sectors.

Excluded categories include, for example:

• gambling and betting,
• pornography or adult content,
• sale of weapons or prohibited substances,
• hacking, piracy, or fraudulent services.

The platform reserves the right to reject or remove any content that does not comply with its ethical or legal guidelines.

Yes, but only users who win a prize can leave a rating.
After redeeming the product or service, they can rate their experience with the business.

The rating system uses stars (from 1 to 5) and is publicly visible — for example, on the platform’s homepage.
This helps highlight businesses that offer real prizes and provide a good customer experience, earning greater trust and visibility.

Yes, businesses can select their target audience by setting specific filters for each individual Card/Product.
Available filters include gender, age, and other location-based or behavioral criteria.

In addition, during registration (and at any time), users can choose which product and service categories they want to see.
For example, if a user chooses to exclude the “Clothing” category, the system will not display items related to clothing, shoes, fashion accessories, and so on.

Thanks to this dual system — business filters + user preferences — ScratchScratch’s algorithm only shows content that is truly relevant to each user.

Yes, businesses can offer discounts on their products, but only through the Call to Action that appears after the game if the user doesn’t win.
The discount can be freely set (e.g. 10%, 30%, 80%) and is meant to encourage purchases even when the prize isn’t won.

However, the products offered through the Cards/Games must always be completely free for users.
These prizes represent the cost of advertising, in exchange for visibility and potential sales.

Yes, absolutely.
You can offer purchase vouchers of various amounts, such as €20, €50, €100, or any value you prefer.

Of course, the more Cards/Games you make available, the greater the visibility your business will gain on the platform.

Registering your business on ScratchScratch is completely free.
Upon registration, you’ll receive a welcome bonus of 100 free clicks to start testing the platform.

There are also promotional campaigns (some already active) that allow you to receive up to 1,000 free clicks.

For your advertising campaigns on ScratchScratch, we offer a simple, transparent, and financially unbeatable solution.

You’ll receive a welcome bonus of 100 free clicks to test the platform.
After that, you can decide whether to activate the pay-per-use plan.

👉 You only pay for real clicks received through our platform, at a cost of €10 per 100 clicks.
Impressions (views) are counted but not billed.

All clicks are genuine, verified, and free from bots or fake traffic. Our system registers only authentic user interactions.

Your ScratchScratch account will remain active indefinitely, unless you choose to delete it.
There are no billing obligations or contractual commitments.

With our Pay-per-Click model, if you don’t receive clicks or don’t have active cards, you pay nothing.
You can activate or deactivate your advertising campaign at any time, with just one click.

Yes, absolutely.
You can activate or deactivate your advertising campaigns—that is, your Products/Cards/Games—anytime you want, with no restrictions.

There must be at least one active Product/Card/Game, otherwise your business won’t be visible on the platform.
💡 The more Cards/Games you have active, the greater the visibility your business will receive.

Through your dedicated dashboard (back end), you have real-time access to clear, updated charts showing:

and all relevant events related to your campaign.

how many people view your business,

the results achieved,

the costs incurred,

From your private dashboard (back end), you can see in real time how many users are registered in your province.
Based on your account settings and applied filters, you’ll view data related to the users who can see your products.

The winning percentage is set directly by the business, for each individual product.
💡 For transparency, the odds of winning are always visible to users.

We’ve defined default minimum thresholds based on the commercial value of the prize, but each business is free to adjust them:

• For example, for a €100 prize, the default winning percentage is set at 1 in 10,000 plays.
  The business can choose a higher chance, such as 1 in 3,000 or 1 in 6,000.
• For a €1,000 prize, the default is 1 win every 100,000 plays.

🎯 Winnings are completely random: a prize can be won at any time, not necessarily on the final play.io 100 € si avrà una vincita su 10.000 giocate.(Default). L’azienda può, se vuole, impostare Es. 1 Vincita su 3.000/6.000 giocate.

Every time a user wins one of your products, you’ll receive an email notification.

The business determines the commercial or sale value of the product/reward it offers, with the goal of promoting itself to users.
📌 The declared value must match the actual selling price, as published on the company’s website or official pages.

Absolutely yes.
The business decides how many products to make available for each Card/Game, and consequently how many winners there will be.

In the Branches section, you can preset the system by selecting provinces or European countries where you want to promote your business, choosing them as Virtual Branches.
While creating each Card/Game, you can confirm or adjust these settings, deciding where it will be visible and therefore which areas your products will target.

You only need to ship the prize if you promote your Cards/Games in provinces or European countries where you don’t have a physical location or retailers.
In that case, upon receiving the winning notification, you must contact the user (via email or phone) to get their shipping address—just like a regular online sale.

📍 If the prize is won in a province or country where you have a physical branch or retailer, the user must collect the prize in person, by showing the winning coupon at your location.
📌 If you have multiple registered locations in the same province, the user can choose where to pick up the prize.

If you promote your business and products in provinces or European countries where you don’t have a physical location or resellers, you’ll need to ship the product to the winner, just like a regular online sale.
📧 You will receive an email notification in case of a win, which allows you to contact the winner to request their physical address for shipping.
📦 Once the prize has been shipped, you must enter the tracking code, which will be visible to the user in their personal area.
This way, the winner can track the shipment of the prize.

Winning users have 10 days to go to your location and claim their prize.
After that period, you are no longer required to deliver it.
📌 This rule is clearly stated throughout the platform.

In the back end, when creating your Card/Game, you can set specific parameters (around 6 or 7), including any special conditions or exclusions.
📌 However, you cannot set discriminatory requirements, such as “You must already be a customer.”

✅ For example, a restaurant offering a dinner for two may:

• exclude drinks,
• exclude dessert,
• or even limit the prize availability by excluding Saturday evenings.

It’s essential to clearly describe the product details and any conditions to avoid misunderstandings.

Yes. You can purchase click packages using prepaid cards,
and we offer discounted rates for packages starting from 100,000 clicks and up.

No, unfortunately bank transfers are no longer supported,
as they require additional manual work and processing costs.
Instead, you can use a credit card or prepaid card for pay-per-use payments:
€10 for every 100 clicks

Absolutely YES.
With our Pay per Click plan (you pay only for real clicks — impressions are not billed),
a monthly payment is scheduled: your credit card will be charged either every €100 spent or every 30 days from activation, whichever comes first.
If the payment fails, your company will be deactivated and no longer visible to users.
ScratchScratch reserves the right to recover any outstanding amounts.

From your back-end reserved area, you can see in real time how many Impressions (not billed) your business is receiving, when and how many clicks it is generating, and consequently the amount accrued that you will need to pay.

Absolutely yes, technical, commercial, and administrative support is available.
Through our ticketing system, you can request assistance.
You will receive support within 24 to 48 working hours.

My company has locations in multiple provinces — how do I publish products/cards?

Once registered, our system allows you to add physical addresses, even multiple ones within the same province, wherever you have a store or a business location.
Even if you have physical locations abroad (Germany, France, England, Spain), or if you want to promote your business in those countries, you can do so by selecting them as Virtual Locations.

Users will be able to choose where to collect the prizes they win at the physical locations you’ve added.
For users located in provinces or countries where you don’t have a physical location, you’ll need to ship the product to their home, just like a regular online sale (in this case, make sure you’ve included shipping costs in the commercial value of the product).

When you create a Card/Game, you choose in which provinces or European countries to publish it.

No hidden costs! You only pay for the clicks you receive. Impressions are not charged.

Yes. You can list any product or service, except for the categories of products that are not allowed.

There is no limit to the value of the product/prize.
For example: a product/prize worth €100,000 corresponds to 10,000,000 clicks..

Each product won will be published as a “Story” on our Instagram and Facebook social media pages (in full compliance with privacy regulations).

For companies offering products that require a certificate of ownership — such as cars, motorcycles, etc. — the declared commercial value must include:

• The cost of ownership transfer
• 3-day insurance coverage

This ensures that the winner receives the product at no cost.

Just imagine the publicity your company will receive when the user shares their win across social media, with friends and family, etc.

It’s important to clearly identify the product to avoid misunderstandings. For example:

Used car
Brand: XXXX, Model: XXXX, Year: XXXX, Engine: XXXX, Color: XXXX
Market value: €4,500 + Ownership transfer: €600 + Insurance: €100
Total value of the product: €5,200

This product will have a winning probability set at 1 in every 520,000 plays.

Once a Product/Card/Game is approved, the system sends a notification to the relevant users (based on the locations you’ve chosen to promote in), informing them of the new business and the available product.

For every registered company, upon publishing the first Card/Game/Product, we will post a “New Scratchy Partner” article on our Blog, which will then be shared across all our Social Media channels.
The post will include the company name and an image of the featured product, along with a clear call to action.