📊 Click comparison advertising: discover what you’re really paying for
In previous articles, we compared digital advertising with traditional advertising. Today we go further with a click comparison advertising analysis. Because that’s where the real effectiveness of a campaign is measured.
❓ Facebook or ScratchScratch?
An entrepreneur once asked us:
“Are you seriously comparing Facebook with a platform no one knows like ScratchScratch?”
Of course, if we talk about the global revenue of a tech giant, there’s no comparison.
But the real question is:
What’s the value of a click on Facebook compared to one on ScratchScratch?
💬 Not all clicks are the same
The real difference lies in user engagement and behavior. On ScratchScratch, a click is not just a distracted tap: the user watches the company’s 12-second video ad, chooses a product, and interacts every day to try and win it.
📉 Click comparison advertising: real CPC data
Here’s an overview of average CPCs (Cost per Click) on Facebook and Google across major sectors.
The average on Facebook is around €1.72 per click.
(Source: Figoli Studio)
📌 Practical example: 1,000€ investment
This practical click comparison advertising shows the difference not only in numbers, but in what you actually get back in terms of engagement and visibility.
- 👉 Facebook: with €1,000 you get about 582 clicks (€1.72/click)
- 👉 Low-cost social ads: with €0.30/click you get about 3,330 clicks
- 👉 ScratchScratch: with €1,000 you get 10,000 guaranteed clicks (€0.10/click)
🎯 The game-changing difference
The real, massive difference is not just the cost:
On ScratchScratch, every user watches the company’s 12-second video ad in full — it’s required before they can play.
This ensures real and consistent attention: the user returns daily, sees the ad again, and interacts voluntarily with the brand.
It’s not just about saving money — it’s about finally achieving effective advertising.
In the end, yes: it’s a real advertising spot. Only smarter.
🆓 Free impressions, precise targeting
On social platforms, you also pay for impressions.
On ScratchScratch, views are tracked but never charged.
Every interaction is monitored in real time:
businesses can target audiences, analyze performance, and manage everything from their back office.
🌍 Same cost, across all of Europe
The platform is fully internationalized: companies in Italy, Germany, Spain, France and the UK can already promote themselves at the same fixed click cost.
ScratchScratch is simply brilliant. Now more effective — and more affordable.
