How to Increase Customers for an E-Commerce Website
If you want to get more customers for your e-commerce site, the ScratchScratch advertising platform can be highly effective — especially if you take full advantage of all the marketing and promotional tools it offers.
Here’s a step-by-step guide:
1. Build a profile that helps get more customers for your e-commerce site
Business registration: Includes a 100 free click bonus (using this link).
Complete profile: Make sure your E-Commerce business profile is complete with all relevant details: address, website link, product category, and contact info.
High-quality images and video spot: Upload professional photos or video ads of your store or online shop and the products/services you offer. Visual quality builds trust.
2. Exclusive promotions to attract more customers to your e-commerce site
Exclusive promotions: Offer top-selling or even unsold items (at list price) as prizes on ScratchScratch to show the quality of your products.
Winning coupons: Let winners redeem prizes in your store and use it to upsell additional products or services.
Use the Call to Action: Add a Call to Action link — possibly with a discount — to increase conversions.
3. Targeted advertising on ScratchScratch
100-click welcome bonus: Use the full bonus to test the platform and optimize your ads/games.
Targeting: Reach your ideal audience by filtering by age, gender, location (by province or country), marital status, children, or pet owners.
Buy additional clicks: After using the free bonus, choose your paid campaign: pay-per-result (clicks) or purchase a set package starting from €50.
Video ads: Create and publish engaging videos that will be seen by ScratchScratch users daily.
4. Manage reviews effectively
Customer feedback: When someone wins, you’ll receive a notification. The user must either collect the prize in person or, if far away, you’ll ship it (trackable). They can then leave a review of the experience — visible to all users. Aim for a 5-star impression.
Request reviews: After providing a service, invite users to leave reviews on your social media and inform them about ScratchScratch. Let them know they can win your products or services — this boosts your brand image.
5. Email marketing campaigns
Newsletter: Use ScratchScratch’s built-in email marketing system (we do it for you) to send newsletters to registered users with special offers, updates, or new initiatives.
Limited-time promos: Send promotional emails with limited-time deals to drive immediate purchases.
6. Use integrated social media
Social communication: Share on your social networks (and e-commerce site) that you’re on ScratchScratch — where users can win your products or services.
Content sharing: Share ScratchScratch content on your channels. Highlight products, services, or promotions.
7. ScratchScratch will share your winners
We’ll post about your winners on our social pages — just like a Story. This includes your logo, company name, user name, and the prize won (respecting privacy laws).
8. Optimize your campaigns to get more customers
Analytics: Use ScratchScratch’s analytics tools to monitor your ad campaign performance.
Track metrics like free impressions, clicks, and Call to Actions.
Email marketing reports: Access reports for every email campaign sent.
Continuous optimization: Use data to improve future campaigns. Tweak your offers, images, or video ads to boost results.
By implementing these strategies, you can get more customers for your e-commerce site, increase visibility, attract new users, and retain existing clients — maximizing your business growth potential on ScratchScratch.
