Pitch Deck – ScratchScratch

Pitch Deck – ScratchScratch

This section is reserved for authorized investors and presents the official ScratchScratch Pitch Deck. The document offers a concise yet comprehensive overview of the project, its strategic positioning, business model, and growth potential across Europe.

⚠️ Warning: This document is strictly confidential and visible only on this page. Direct download is not permitted.

Scalable business model for digital advertising in Europe
www.scratchscratch.net – invest@scratchscratch.net

1. The Problem

  • Ads ignored: average attention span on social media is 2–3 seconds
    Source: Microsoft Attention Studies 2024
  • Average CTR on Facebook below 1%
    Source: Meta Ads Manager
  • High and unpredictable cost per click: €0.30–0.90
    Source: Wordstream, HubSpot 2024
  • Uncertain ROI: SMEs pay without getting conversions
    Source: Statista 2024
  • No real engagement: users don’t remember the brand
    Source: HubSpot Research

2. The Solution

  • Users can participate for free in a game to try to win the featured product
  • Each company entry displays a 12-second unskippable video
  • The click triggers a tracked, verified, and voluntary system
  • Fixed cost for companies: €0.10 per click (no charge for impressions, site visits, phone, or CTAs)
  • The company sets the win probability (e.g., 1 in 500, 1 in 5,000…)
  • Products are picked up at a physical location or shipped (if e-commerce)
  • Each winner leaves a public review visible to users
  • Each product published online is SEO optimized (images, descriptions, dedicated page)
  • Every new listing sends a notification email to interested users
  • Users who lose see a Call to Action to buy the product with a discount

3. How It Works

  • The user selects one or more products; clicking opens the company page and shows a 12” video
  • After the ad video, the user can play to win: a chance based on the commercial value of the prize
  • Each valid click generates cashback and brand exposure
  • The winner collects the prize on-site or receives it at home (for e-commerce)
  • The company receives public reviews → 1 to 5 stars

4. The Product

Platform already online in 5 languages, featuring:

  • Company back office with AI and virtual branches
  • Every event is tracked and visually represented
  • Prize management, statistics, geolocated clicks
  • Gamification, cashback, automatic tracking
  • Prize validation via delivery code

5. Traction (July 2025)

  • ✅ 45 companies registered in two provinces
  • ✅ 200 active users from word of mouth
  • ✅ Full system online, prizes already won
  • ✅ No marketing investment activated yet

6. Market and Potential

  • 24 million SMEs in Europe (source: Eurostat)
  • European digital advertising market: over €100 billion
  • Target sectors: retail, food, tourism, automotive, services
  • Unique model: no direct competitors in Europe

7. Business Model

Each company access with video viewed costs €0.10.
Companies pay → €0.10/click
Users earn €0.02 cashback
Partners (if any) earn €0.03
ScratchScratch keeps €0.05–0.08 margin
No cost for impressions, site visits, or phone calls

8. Users and Companies Distribution

  • Total active users (12-month target): 20,000 across 5 European countries
  • 🇮🇹 Italy: ~8,000 – 🇩🇪 Germany: ~4,000 – 🇫🇷 France: ~3,000 – 🇪🇸 Spain: ~3,000 – 🇬🇧 English area: ~2,000
  • Total active companies: 500
  • 300 local (visible in their province)
  • 150 e-commerce (visible across Europe via virtual branches)
  • 50 with multiple physical locations
  • Each company lists an average of 3 prizes
  • ~40% locally visible – ~60% national/international

9. User/Product Sustainability

With 150 active e-commerce stores and around 7 prizes each, approx. 1,000 visible products are online across Europe.

Each user can play once per product per day, so even 1,000 prizes can support a large user base.

  • 1,000 products × 10 users/day = 10,000 clicks/day
  • 1,000 products × 200 users/day = 200,000 clicks/day

The system is designed to be scalable: even with 20,000 active users, the available prizes are enough to ensure ongoing activity, visibility, and sustainable monetization.

10. Conservative Forecasts

  • Timeframe: 12 months
  • Target: 20,000 active users – 500 registered companies
  • Estimated accesses per company: 60 per day → 21,900/year
  • Total accesses: 500 × 21,900 = 10,950,000 clicks/year
  • Gross revenue: 10,950,000 × €0.10 = €1,095,000
  • Average margin for ScratchScratch: ~€0.062 per click
  • Estimated net revenue: ~€678,900/year
  • Estimated operating costs: ~€250,000/year
  • Estimated net operating profit: ~€428,900/year

11. Roadmap

  1. Phase 1: activate e-commerce + local partners
  2. Phase 2: SEO + testimonials → traffic and trust
  3. Phase 3: agreements with big brands and multinationals

Goal: 1 million users and 10,000 companies in 3 years

12. Investment Request

🟦 Requested amount: €250,000
🟦 Pre-money valuation: €1,500,000
🟦 Funds allocation: 150k marketing, 70k development, 30k operations
🟦 Horizon: 12 months – goal: 500 companies and 20,000 users

Valuation Justification:
The €1,500,000 pre-money valuation is based on conservative forecasts, with potential annual revenue of €1,095,000 and estimated net operating profit of about €428,900 in the first 12 months. The platform is already online, functional in 5 languages, with a scalable technical structure and business logic across Europe.

Beyond the financial projections, the project already has a tangible asset: the ScratchScratch platform has a technical value estimated between €80,000 and €100,000, including: gaming backend, cashback system and AI; multilingual company back office; full public user interface; prize management, physical and virtual locations, statistics. All components are already online, active, and tested.

Applying conservative multiples common to early-stage startups (0.5×–1× revenue or 2×–4× operating profit), the proposed valuation fits within market standards. The requested investment (€250,000) represents a 14–15% equity stake, consistent with the early stage and projected growth.

The model is already validated: no fixed costs for companies, automatic margins on each valid click, prizes published visible throughout Europe, users incentivized via cashback and win attempts. The 3–5 year strategic potential (10,000 companies and 1 million active users) fully justifies the initial valuation.

13. Founder

Angelo Basili
Years of experience in digital communication, multilingual strategy, and platform development. The team grows modularly through AI and local partners.

14. Vision

To build the first ethical and merit-based advertising platform in Europe, where brands gain attention only by offering something in return. A new way of advertising, even with small budgets, without spam.