Intrusive advertising: why it’s harmful, what to avoid, and how to do better
Intrusive advertising: why it’s harmful, what to avoid, and how to do better Intrusive advertising is a communication strategy that abruptly interrupts the user experience, both online and offline. Sudden pop-ups, autoplay videos with sound, banners that cover the content, or unsolicited push notifications are all examples of intrusive advertising that generate irritation, distrust, and … Read more
