Ethical marketing aims to create a concrete social impact: it turns advertising into a tool that benefits users, supports businesses, and strengthens communities. It promotes transparency, accessibility, and shared value through sustainable and responsible communication strategies.
Pay per click: what it is, how much it costs, and why you should look for alternatives The “pay per click” (PPC) advertising model is one of the most widely used online. It works in a simple way: companies pay every time someone clicks on an ad. But is it really that effective? And what … Read more
A Concrete Social Impact: How ScratchScratch Changes the Rules We live in an era where advertising power is concentrated in the hands of a few digital giants, while millions of people struggle to access quality goods and services. ScratchScratch exists to change the rules: it transforms advertising into an ethical system that creates real value … Read more
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