Intrusive advertising: why it’s harmful, what to avoid, and how to do better

intrusive advertising

Intrusive advertising: why it’s harmful, what to avoid, and how to do better Intrusive advertising is a communication strategy that abruptly interrupts the user experience, both online and offline. Sudden pop-ups, autoplay videos with sound, banners that cover the content, or unsolicited push notifications are all examples of intrusive advertising that generate irritation, distrust, and … Read more

The truth about online prizes and winnings

The truth about prizes and online winnings – ScratchScratch official image with trophy, shopping bag, and money symbols

🧩 What’s really behind “online prizes and winnings for free”? Online prizes and winnings: in recent years, many platforms have popped up promising free products, lucky draws, and exclusive rewards. But let’s be honest: how many times have you asked yourself, “Can I really trust this?” In this article, we’ll explain how an innovative Italian … Read more

A Concrete Social Impact: How ScratchScratch Changes the Rules

concrete social impact

A Concrete Social Impact: How ScratchScratch Changes the Rules We live in an era where advertising power is concentrated in the hands of a few digital giants, while millions of people struggle to access quality goods and services. ScratchScratch exists to change the rules: it transforms advertising into an ethical system that creates real value … Read more

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